Portfolio
DIGITAL MARKETING
Explore my experience in creating digital marketing campaigns that blend data analysis, creativity, and strategy to meet and exceed business objectives.
WEB DESIGN
Discover how I transform ideas into memorable and functionally sophisticated digital experiences, focused on designing responsive and appealing websites.
MEDIA & PR
Discover my background as a journalist and public relations specialist, where I blend linguistic precision with a passion for storytelling that informs and inspires critical thinking.
STORYTELLING
Immerse yourself in my world of storytelling, where I use the power of narrative to emotionally connect with audiences and bring creative initiatives to life.
DIGITAL MARKETING
PR & seo mANAGER
As SEO Manager at Virtual Latinos, I lead the SEO and Public Relations team with a focus on scalable growth, conversion optimization, and strategic brand positioning. I’ve developed and implemented comprehensive content, link-building, and PR strategies that have doubled the monthly organic traffic value and significantly improved our conversion rate. I’ve also managed external projects, coordinated with vendors, and overseen budgets, ensuring efficient execution centered on tangible results.
I’ve supervised outsourced projects and managed budgets ranging from $15K to $50K USD, achieving over 60% resource optimization by prioritizing high-ROI initiatives. I led a multidisciplinary SEO and PR team, building key processes from the ground up and defining a clear strategic vision. My approach combined operational direction with inspirational leadership, aligning the team with sustained growth objectives and brand positioning—while fostering collaboration, autonomy, and continuous improvement.
I designed and executed a data-driven content strategy focused on attracting qualified traffic and doubling conversions. This approach optimized the user journey through targeted content, effective conversion funnels, and the deployment of lead magnets to boost prospect acquisition.
I developed high-impact link-building campaigns aligned with the brand’s strategic positioning. As a result, we increased the value of monthly organic traffic from $7K to $21K in just nine months. Additionally, our domain authority grew from 31 to 38, and our Domain Rating improved from 36 to 52.
I designed and implemented a PR strategy aligned with the brand’s positioning goals, generating high-intent leads and strengthening brand authority within its sector. These efforts supported short-term growth while establishing a strong presence in relevant media outlets.
MARKETING CONSULTANT
Over the past 5 years, I have led the design, execution, and optimization of content campaigns targeting B2B and B2C audiences, using data analysis for strategic decision-making. Within these campaigns, I integrated website design and advanced advertising management techniques to maximize the reach and effectiveness of our campaigns, ensuring a significant impact in the market.
I designed and implemented a comprehensive automation plan that included setting up workflows in Zapier, integrating and customizing a CRM, and optimizing the lead attribution process. This initiative improved operational efficiency, enabled more accurate tracking of lead sources, and supported a more strategic management of business opportunities—directly contributing to the growth and organization of the marketing and sales team.
I designed and managed comprehensive Google Ads campaigns, covering everything from the development of landing pages to the writing of advertising copy and bid optimization. I meticulously supervised budget management, ensuring the efficient use of resources and maximizing return on investment. My strategic approach ensured that each campaign was specifically tailored to the business's needs and goals, boosting both visibility and conversion.
I led the implementation of SEO strategies focused on improving organic visibility and search engine rankings. This work included the technical optimization of the website and the creation of relevant content. I used advanced data analytics to constantly adjust our tactics, ensuring continual improvement in search rankings and higher quality web traffic.
I compiled and presented detailed reports on campaign performance and web analytics, demonstrating an exceptional ability to convert complex data into actionable insights. My analytical approach helped guide strategic decisions and optimize ongoing marketing efforts.
I led the execution of web design and content development, ensuring that the communication of the company's mission and services was clear and effective for diverse audiences. My leadership ensured that the brand presentation was consistent and professional across all digital platforms.
Content marketing specialist
During my three years at Porch Group, I had the opportunity to collaborate closely with several brands within the company: Inspection Support, Floify, Porch, and HireAHelper. This experience allowed me to delve deeper into the SaaS, B2B, and B2C sectors, developing key competencies and achieving significant milestones in various areas:
I implemented advanced SEO tactics and managed digital content tailored to the specifics of each brand. This integrated strategy led to a notable increase in website performance and improved user engagement metrics.
I implemented advanced SEO analysis tools, using platforms such as Ahrefs, Moz, and SEMrush to monitor and evaluate key content metrics.
I developed and edited SEO-optimized content across various digital platforms, maintaining brand identity coherence and maximizing engagement with target audiences.
I used BuzzStream for outreach activities, significantly enhancing our ability to establish and maintain strategic relationships.
I executed strategic content collaborations, ensuring the presence of our material on platforms of other organizations and integrating content from external experts into our own channels. I negotiated effectively and consistently, achieving an average of 50 placements on external sites per month.
I successfully negotiated sponsorships with various organizations, increasing the visibility and recognition of the company's brands.
Inbound Marketing Copywriter
I specialized in creating SEO-optimized content in both English and Spanish, significantly boosting digital visibility and audience engagement through data-driven strategies. Additionally, I collaborated with multidisciplinary teams to develop and implement content strategies that aligned with each client's objectives.
Social Media Intern
During my time as a social media intern at Grupo SIPSE, I was responsible for managing the Instagram accounts for their radio stations, improving their digital presence and increasing audience engagement. I also produced and hosted the "Trendy" radio segment on Kiss FM. My responsibilities included covering cultural events, providing media coverage, and promoting cultural activities in the community.
WEB DESIGN
Web Development and Interface Design
I specialize in crafting tailored web solutions for small businesses and individual clients. My approach seamlessly combines visual aesthetics with functionality, ensuring that each website is visually appealing and operates efficiently on various devices. Key to my work is the development of intuitive and engaging interfaces, which provide users with an optimal experience by balancing visual appeal with user-friendly functionality.
Web Collaboration and Maintenance
Working closely with clients, I gain a deep understanding of their visions and needs, enabling me to create web designs that accurately reflect their brand identity and goals. I also provide continuous maintenance and updates for websites, ensuring they perform optimally and remain secure. My dedication to ongoing support and improvement helps websites stay relevant and secure as they navigate the dynamic digital landscape.
Beyond technical setup and design, I actively participated in crafting copy, capturing the language and emotions that define 1275. I also advised the client on website management, ensuring they can update and maintain their platform with ease and confidence.
I focused on capturing the vibrant essence of Merida as an emerging metropolitan center. The site reflects the energy and spirit of the city, providing locals and visitors with an indispensable guide on where to go and what to do.
Safety Offshore is a company dedicated to manufacturing and distributing safety and personal protection equipment, and my goal was to build a digital space that matches their reputation for excellence and commitment to the safety of their clients' workers and facilities.
JOURNALIST AND PUBLIC RELATIONS
JOURNALIST AND TRANSLATOR
Over the last eight years as a journalist and regular writer for Dos Mundos, I have improved my skills in researching, writing, and translating engaging content in both English and Spanish, with a particular focus on connecting with the Hispanic community and fostering social engagement. I have written and translated over 1,000 articles that have boosted reader engagement and promoted community involvement, as well as translating works by other authors.
I have also established partnerships with local organizations and businesses to highlight community initiatives and events, thereby strengthening community ties and supporting local development. This experience has refined my ability to craft stories that not only inform but also inspire and mobilize the community.
Young Journalist Club LEAD- 2025
Fui invitada por la Secretaría Permanente de la Cumbre Mundial de Premios Nobel de la Paz para liderar el Young Journalist Club I was invited by the Permanent Secretariat of the World Summit of Nobel Peace Laureates to lead the Young Journalist Club during its edition in Mexico, following my standout participation as a member in a previous summit. In this role, I coordinated an international team of over 10 young journalists during the on-site coverage of the event, guiding the production of strategic content and the creation of a digital magazine. This experience combined leadership, editing, and editorial management in a high-level environment, promoting the communication of peace-driven messages from a young and culturally relevant perspective.
Young Journalist Club & communications Intern 2019-2020
During my time at the Young Journalist Club, my standout coverage of the 2019 World Summit led to an invitation to join as a communications intern at the Permanent Secretariat of the World Summit of Nobel Peace Laureates. In this role, I produced informative content, conducted interviews, and wrote press releases that supported the global communication efforts of the event.
Following the summit, as an intern, my responsibilities expanded to creating visually engaging content, media monitoring, translations, and transcriptions. The year I spent with the organization provided me with a solid experience in the nonprofit sector.
Editorial Contributor
In my collaboration with Yucatan Today, I wrote engaging travel articles in both English and Spanish, including coverage of the Equinox in Merida, where I captured the cultural essence and significance of this event for the region.
EQUINOX COVERAGE
STORYTELLING
Segmento Trendy
At Kiss FM, I had the opportunity to produce "Trendy," a radio segment that highlighted the latest trends and cultural events. My responsibilities spanned from conceptualization to voice execution, ensuring that each segment captured the essence of what's current and relevant. This project allowed me to further develop my skills in broadcasting and content curation in a creative and energetic way.
PUBLIC SPEAKING
I have always been passionate about the stage, comedy, and public speaking. My experience in front of the audience started with my one-year-long participation in the Mexican TV Network Televisa as part of the regular cast from the TV show Todo El Mundo Cree Que Sabe. Later on, I ventured into the world of Stand Up Comedy, obtaining scholarships from the Second City Comedy School. I have had the opportunity to present my Stand Up comedy routine on stages in Brazil, the United States, and Mexico.
English 
Spanish